From my perspective, BMT has a distinctive style in the world of representation agencies in Canada; a style based on a “new” approach, more marketing-oriented, more creative in how it approaches the market and the tenders of monopolies. This sensitivity is accompanied by a great deal of market analysis, research, project development, and on-the-ground support for products. Throughout our years of collaboration, our relationship has proven to be extremely close-knit, and our bonds have strengthened thanks to commercial successes, but also through the obstacles we have faced together.
Caves de Rauzan : the great Bordeaux union
The economic crisis in the United States hit France hard in the early 1930s. Faced with this, several winegrowers in Rauzan built a common cellar which would become, 70 years later, the first wine production unit in France to produce AOC wines. In 1936, the winegrowers from the neighboring town of Romagne grouped together and created the Grangeneuve Cooperative Cellar, and the town of Nérigean followed suit, creating its Cooperative Cellar in 1937.
In 2008, the Union des Producteurs de Rauzan joined forces with the Grangeneuve Cooperative Cellar, and in 2016 merged with the Nérigean Cooperative Cellar.
This new entity now represents the largest wine cellar in terms of appellation wines in France, with 4060 hectares of vineyards in the heart of the Bordeaux vineyard, bringing together more than 300 winegrowers and around fifty employees producing cuvées under the Bordeaux Supérieur, Bordeaux, Entre-Deux-Mers, and Crémant de Bordeaux AOCs.
These wines are now distributed in more than 40 countries.
The philosophy of Caves de Rauzan is based on a commitment to cultivate their vineyards while respecting the land, the people, and biodiversity, with the aim of offering enjoyable and sustainable wines. The company advocates for a comprehensive approach built on four fundamental pillars: acting for the environment, ensuring quality from vine to glass, supporting the local territory and heritage, and offering fair prices for consumers and producers. Following this approach, 100% of the vineyard is certified Agriconfiance, 40% of the vineyard is certified High Environmental Value, and over 200 hectares are certified organic.
Moreover, since 2010, the company has worked to reduce its carbon footprint by lightening 85% of their bottles, made from recycled glass. Over 90% of their corks are made from natural cork.
Since July 2017, Caves de Rauzan has offered the public a 5.5-kilometer walk through diverse landscapes, crossing the properties of five member winegrowers of the cooperative cellar. This route was created in collaboration with the Conservatoire des Espaces Naturels, which has identified 13 ecosystems, 32 elements of biodiversity, and 92 remarkable animal and plant species.
Wine lovers are also invited to visit their astonishing aging cellar, which houses more than 6000 barrels!
An essential stop for Bordeaux wine enthusiasts and nature lovers alike!
Plus de partenaires
