Why call on bmt ?

Choosing bmt means deciding to collaborate primarily with real people who work with complete transparency to build a winning export strategy together.

« Without a doubt, bmt, through its professionalism, the dedication of its team, and its excellent interpersonal skills, has contributed and continues to contribute to the growth of my vineyard. »

Thierry Delaunay – Domaine Joël Delaunay (France, Loire Valley)

Our stellar team.

Laura

Founder & Partner

Master in Wine Marketing and Management - NEOMA Reims Business School

Laura brings a lot of positive energy to the company with her good humor and empathy. Always attentive, Laura guides the entire team with the goal of pushing them in the right direction. In addition to managing the financial aspect and initiating creative projects, she has always insisted on keeping a territory of about ten SAQ branches; it is a breath of fresh air for her to get back to the basics of our profession: selling wine and talking about our products.

Manfred

Founder & Partner

Master in Wine Marketing and Management - NEOMA Reims Business School

Passionate epicurean of wines and spirits, Manfred is particularly enthusiastic about business development and thrives in the numerous successful projects he has built from scratch over the past 10 years. A benevolent leader, a friendly competitor, a courageous entrepreneur, Manfred inspires everyone with his dreams and ambitions, which he generously shares with the teams around him! Human or machine? Those who collaborate alongside him often wonder...

Pascal

Sales Director

Montreal, Lanaudière, Laurentians, Outaouais

Professional Sommelier Diploma from Laurentians Hospitality School

Pascal is endowed with boundless and contagious energy. As the leader of the sales team, he also contributed to the development of our private import portfolio. His experience, constant presence in the field, and communication skills enrich the valuable advice he provides to the team. Generous and courageous, Pascal is the colleague we all wish to have.

Robert

Sales Representative

Quebec City, Saguenay, North Coast, Gaspé/Îles-de-la-Madeleine, Mauricie

WSET 2

Robert, the elder statesman of our team, is our ambassador for the National Capital Region! His vast experience in the world of beer and sake has made him an outstanding representative since he joined BMT many years ago. A natural epicurean, marathon runner, and avid wine enthusiast, Robert leaves his mark on every visit to the SAQ with his passion, smile, and witty jokes.

Mathieu

Sales Representative

Montreal, South Shore

Courses and training in sommellerie at ITHQ and Lasalle College.

Mathieu joined the BMT team in 2018. Since then, he has demonstrated professionalism and a very high level of knowledge to effectively manage his SAQ store territory. His kindness and calm demeanor make his company very pleasant. Always ready to help, Mathieu is a colleague appreciated by the entire team.

Guillaume

Sales Representative

Montreal, Eastern Townships

WSET 2

After several experiences in sales and hospitality, Guillaume decided to take on a new challenge by joining the BMT team. Ambitious, charismatic, and dynamic, he splits his time between his SAQ territory, restaurant clients, and a clientele of individuals whom he has successfully developed and retained.

Emmanuelle

Représentante des Ventes

Montreal, Laval

Professional sommelier diploma from ITHQ

Coming from a background in the restaurant industry, Emma has quickly established herself within the sales team since joining. Passionate, driven, curious, always ready to encourage or congratulate her colleagues, she never ceases to impress us with her enthusiasm and energy. Her love for wine enhances every tasting she organizes and makes Emmanuelle an excellent representative.

Louis P.

Sales Representative

Lanaudière, Laurentians, Abitibi-Témiscamingue

WSET 3/Diplôme collégial en sciences et technologies de l'hôtellerie et de la restauration

After studying hotel management and marketing, Louis joined a wine bar in northern France as a manager. It was during this time that he developed his palate for tasting and truly discovered the world of wine. In parallel, he became an independent consultant to train restaurant staff in wine service and share his passion through tasting courses. Upon arriving in Quebec in 2017, he decided to pursue WSET certifications and became a sommelier in several restaurants in Montreal. With all these experiences combined, he naturally turned to sales representation in agencies and joined the BMT team. Louis is a passionate representative whose humor and good mood charm everyone he meets.

Guillaume M.

Sales Representative

Capitale-Nationale, Mauricie, Saguenay-Lac-Saint-Jean, Charlevoix

Sommelier Training - École hôtelière de la Capitale

After completing his sommelier training at the École hôtelière de la Capitale and earning a certificate in Burgundy wines, Guillaume expanded his experience with several years in the restaurant industry in Quebec, before transitioning into sales as a representative. Passionate about wine and gastronomy, he has built a strong network of clients, including restaurateurs and private individuals. Since joining the team in September 2024, Guillaume has brought a positive energy and a high level of dedication.

Zach

Sales director

Ontario

CAPS Sommelier certificate

Zach Prokop received his training in viticulture and oenology, then successfully obtained the CAPS Sommelier certificate. Over the past 15 years, he has held various positions within major agencies, working nationally and internationally with multiple suppliers. He is excited about the opportunity to relaunch BMT's business in Ontario, where he resides with his wife and cat.

Marcel

Sales Representative

Nova Scotia, New Brunswick, Prince Edward Island

Business - University of New Brunswick

After studying business at the University of New Brunswick, Marcel gained over 25 years of B2B experience across the Maritime Provinces, including 10 years in the chemical and sanitation sector in hospitality. As an entrepreneur in retail and industrial sectors, he also worked for the second-largest wine and spirits company in Canada. Driven by contagious energy, he is now focused on expanding BMT’s import portfolio across the Maritimes. His fluency in both French and English makes him a key asset for representing BMT products throughout Eastern Canada.

Louis G.

Sales and Commercial Operations Development Manager

Montpellier Wine Institute - International Wine and Spirits Management & WSET 2

Since joining our team, Louis keeps impressing us with his great versatility, efficiency, and motivation. Always in good spirits, Louis coordinates with Manfred, Zach and Marcel the various administrative tasks related to each monopoly on which BMT operates. Capable of handling a significant workload in a short amount of time to meet set deadlines, he remains meticulous and precise.

Salomé

Sales Coordinator

Master's degree in Vine Sciences

Originally from Alsace, Salomé studied plant biology before specializing in vine and wine sciences in Bordeaux, where she combined scientific expertise with a strong interest in the commercial side of the wine industry. Driven by a desire to explore new horizons, she moved to Montréal to gain experience in wine sales and commerce. Today, Salomé joins our team with enthusiasm and expertise. Her passion for wine and warm approach make her a valuable asset to our group.

Jenn

Territory Manager

Ontario

WSET Level 2 - Wine Marketing and Management Certificate from Niagara College - Marketing Diploma - Digital Concentration from McMaster University

With more than twenty years of experience in the beverage alcohol industry, Jenn brings a calm energy, strong market expertise, and a sharp sense of service. Always attentive, she builds solid relationships with clients across her territory and works to support their growth through a strategic and collaborative approach. A great enthusiast of wine and gastronomy, she travels the world in search of new culinary discoveries — a curiosity she brings to her clients and to every project she works on.

Deborah

Territory Manager

Ontario

WSET Diploma - Specialization in Export Management from University of Verona

Originally from Italy, Deborah is a dynamic professional with a passion for travel, culture, and wine. Before moving to Canada, she built experience in import and export, developing skills in purchasing, sales, and marketing across multiple industries before focusing on the wine sector. She had previously collaborated with BMT in Europe, making her transition to the Canadian team a natural fit. Curious and committed, Deborah completed her WSET Diploma in Bordeaux and spent time volunteering in French vineyards — experiences that deepen her expertise and her client-focused approach.

Stéphanie

Project Manager and Communications & Marketing Lead

WSET 3 - Professional Sommelier Diploma from ITHQ - Bachelor’s Degree in Communications and Public Relations from UQAM

Guided by both strategic insight and creative thinking, Stéphanie develops BMT’s marketing tools, coordinates the events the agency participates in, and enhances producer visibility across our social media and communications. With experience spanning sommelier training, wine agency sales, and professional communications, she brings structure, precision, and a strong collaborative spirit to support the team and BMT’s growth.

Inspired by a passion for wine and people !

It all begins in 2013

Guided by instinct and trust. These are the words Laura and Manfred would use to summarize the journey since their arrival in Quebec in January 2013, and the creation of Importations BMT three months later. As recent graduates, they arrived with nothing but their ambition, passion, dynamism, appetite, and thirst for everything!

Thanks to the right encounters, hard work, investigations, a few bold moves, and many leaps into the unknown, Importations BMT has become a major player in Quebec's wine and spirits landscape, both with retail stores (SAQ) and restaurateurs, boasting a private import portfolio of over 300 references.

Since 2018, the agency has expanded into all the monopolies in Eastern Canada: Ontario (LCBO), Nova Scotia (NSLC), New Brunswick (ANBL), Newfoundland and Labrador (NLC), and Prince Edward Island (PEILCC).

Today, BMT is a team of 14 collaborators, whose talents combine and complement each other to manage the marketing of over 4 million bottles imported each year from twenty countries.

Build projects and strategies

In our agency, the only stars are the products we represent. BMT’s purpose is to do everything possible to introduce new references to our markets and, once available, to showcase them to as many people as possible through the various sales networks open to us: monopoly branches, private stores, restaurants, corporate clients. We highlight these products through a variety of promotional channels, such as tastings, training, urban advertising, social media, and both general and specialized press...

Maintain and develop

Loyalty is an essential virtue for us, and while we have experienced significant growth over the past 10 years, we are proud to have collaborated with many of our suppliers from the beginning. It is a shared journey that we started together, and we take pride in continuing to offer them the same quality of service and representation as we did at the start. By responding to their needs and requests with responsiveness, relevance, and precision, we are committed to providing the best of our abilities to continue growing alongside them.

Toil tirelessly...

But with a spirit of friendliness and good cheer. We genuinely believe that work and pleasure can go hand in hand, so we've made it a core value of our agency. We proudly embrace our image as an ambitious and dedicated agency, and to that end, we seek to surround ourselves with collaborators who are passionate about their work and deeply invested in their roles. Our team, whether in the field or at the office, strives to provide ultra-professional service in a warm and relaxed atmosphere.

You’d like to embark on a journey with us and share in a wonderful adventure ?

join us