Why call on bmt ?
Choosing bmt means deciding to collaborate primarily with real people who work with complete transparency to build a winning export strategy together.
« Without a doubt, bmt, through its professionalism, the dedication of its team, and its excellent interpersonal skills, has contributed and continues to contribute to the growth of my vineyard. »
Thierry Delaunay – Domaine Joël Delaunay (France, Loire Valley)
Our stellar team.
Laura
Founder & Partner
Master in Wine Marketing and Management - NEOMA Reims Business School
Laura brings a lot of positive energy to the company with her good humor and empathy. Always attentive, Laura guides the entire team with the goal of pushing them in the right direction. In addition to managing the financial aspect and initiating creative projects, she has always insisted on keeping a territory of about ten SAQ branches; it is a breath of fresh air for her to get back to the basics of our profession: selling wine and talking about our products.
Manfred
Founder & Partner
Master in Wine Marketing and Management - NEOMA Reims Business School
Passionate epicurean of wines and spirits, Manfred is particularly enthusiastic about business development and thrives in the numerous successful projects he has built from scratch over the past 10 years. A benevolent leader, a friendly competitor, a courageous entrepreneur, Manfred inspires everyone with his dreams and ambitions, which he generously shares with the teams around him! Human or machine? Those who collaborate alongside him often wonder...
Pascal
Sales Director
Montreal, Lanaudière, Laurentians, Outaouais
Professional Sommelier Diploma from Laurentians Hospitality School
Pascal is endowed with boundless and contagious energy. As the leader of the sales team, he also contributed to the development of our private import portfolio. His experience, constant presence in the field, and communication skills enrich the valuable advice he provides to the team. Generous and courageous, Pascal is the colleague we all wish to have.
Robert
Sales Representative
Quebec City, Saguenay, North Coast, Gaspé/Îles-de-la-Madeleine, Mauricie
WSET 2
Robert, the elder statesman of our team, is our ambassador for the National Capital Region! His vast experience in the world of beer and sake has made him an outstanding representative since he joined BMT many years ago. A natural epicurean, marathon runner, and avid wine enthusiast, Robert leaves his mark on every visit to the SAQ with his passion, smile, and witty jokes.
Mathieu
Sales Representative
Montreal, South Shore
Courses and training in sommellerie at ITHQ and Lasalle College.
Mathieu joined the BMT team in 2018. Since then, he has demonstrated professionalism and a very high level of knowledge to effectively manage his SAQ store territory. His kindness and calm demeanor make his company very pleasant. Always ready to help, Mathieu is a colleague appreciated by the entire team.
Emmanuelle
Représentante des Ventes
Montreal, Laval
Professional sommelier diploma from ITHQ
Coming from a background in the restaurant industry, Emma has quickly established herself within the sales team since joining. Passionate, driven, curious, always ready to encourage or congratulate her colleagues, she never ceases to impress us with her enthusiasm and energy. Her love for wine enhances every tasting she organizes and makes Emmanuelle an excellent representative.
Guillaume
Sales Representative
Montreal, Eastern Townships
WSET 2
After several experiences in sales and hospitality, Guillaume decided to take on a new challenge by joining the BMT team. Ambitious, charismatic, and dynamic, he splits his time between his SAQ territory, restaurant clients, and a clientele of individuals whom he has successfully developed and retained.
Louis P.
Sales Representative
Lanaudière, Laurentians, Abitibi-Témiscamingue
WSET 3/Diplôme collégial en sciences et technologies de l'hôtellerie et de la restauration
After studying hotel management and marketing, Louis joined a wine bar in northern France as a manager. It was during this time that he developed his palate for tasting and truly discovered the world of wine. In parallel, he became an independent consultant to train restaurant staff in wine service and share his passion through tasting courses. Upon arriving in Quebec in 2017, he decided to pursue WSET certifications and became a sommelier in several restaurants in Montreal. With all these experiences combined, he naturally turned to sales representation in agencies and joined the BMT team. Louis is a passionate representative whose humor and good mood charm everyone he meets.
Audrey-Anne
Sales Coordinator
Graduated in Restaurant Management (ITHQ) + ASP in Sommellerie at the École Hôtelière de Laval
With her experience in restaurant management and sommellerie, Audrey joined our team with impressive ease. A great lover of wine and producers, her passion allows her to handle sales matters with brilliance. Considered the "mom" of the sales team, calmness and rigor are integral parts of her beautiful personality. She never lacks solutions and ensures the well-being of each member of our sales team.
Rich
Sales Representative
Newfoundland and Labrador
With over 20 years of experience in hospitality across Canada, a brain for mixology, and a budding wine enthusiast, Richard is also a songwriter, music producer, and passionate about health and fitness. Now a full-time representative in the Newfoundland and Labrador territory, Richard is brimming with energy, knowledge, and passion for his profession!
Sean
Sales Director (Atlantic)
WSET 2
Sean is our Sales Director covering all the Atlantic provinces. With a dazzling charisma, Sean is passionate about his job; sociable, epicurean, curious, he loves discussing the world of wine and spirits. His job takes him to travel frequently from one province to another, but he's always ready to jump on a plane to enjoy great moments with his colleagues here in Montreal.
Marie-Frédérique
Marketing & Communication Coordinator
Professional Sommelier Diploma at ITHQ
Marie is the one behind all our content and communications. She handles the various (and increasingly numerous) marketing missions of the company with professionalism and rigor. Her various experiences in our industry make MF a woman with multiple talents, always driven by her love for wine and the men/women who produce it.
Louis G.
Sales and Development Coordinator
Montpellier Wine Institute - International Wine and Spirits Management & WSET 2
Recently joining our team and newly settled in Montreal, Louis immediately impressed us with his great versatility, efficiency, and motivation. Always in good spirits, Louis coordinates with Manfred and Sean the various administrative tasks related to each monopoly on which BMT operates. Capable of handling a significant workload in a short amount of time to meet set deadlines, he remains meticulous and precise.
Inspired by a passion for wine and people !
It all begins in 2013
Guided by instinct and trust. These are the words Laura and Manfred would use to summarize the journey since their arrival in Quebec in January 2013, and the creation of Importations BMT three months later. As recent graduates, they arrived with nothing but their ambition, passion, dynamism, appetite, and thirst for everything!
Thanks to the right encounters, hard work, investigations, a few bold moves, and many leaps into the unknown, Importations BMT has become a major player in Quebec's wine and spirits landscape, both with retail stores (SAQ) and restaurateurs, boasting a private import portfolio of over 300 references.
Since 2018, the agency has expanded into all the monopolies in Eastern Canada: Ontario (LCBO), Nova Scotia (NSLC), New Brunswick (ANBL), Newfoundland and Labrador (NLC), and Prince Edward Island (PEILCC).
Today, BMT is a team of 14 collaborators, whose talents combine and complement each other to manage the marketing of over 4 million bottles imported each year from twenty countries.
Build projects and strategies
In our agency, the only stars are the products we represent. BMT’s purpose is to do everything possible to introduce new references to our markets and, once available, to showcase them to as many people as possible through the various sales networks open to us: monopoly branches, private stores, restaurants, corporate clients. We highlight these products through a variety of promotional channels, such as tastings, training, urban advertising, social media, and both general and specialized press...
Maintain and develop
Loyalty is an essential virtue for us, and while we have experienced significant growth over the past 10 years, we are proud to have collaborated with many of our suppliers from the beginning. It is a shared journey that we started together, and we take pride in continuing to offer them the same quality of service and representation as we did at the start. By responding to their needs and requests with responsiveness, relevance, and precision, we are committed to providing the best of our abilities to continue growing alongside them.
Toil tirelessly...
But with a spirit of friendliness and good cheer. We genuinely believe that work and pleasure can go hand in hand, so we've made it a core value of our agency. We proudly embrace our image as an ambitious and dedicated agency, and to that end, we seek to surround ourselves with collaborators who are passionate about their work and deeply invested in their roles. Our team, whether in the field or at the office, strives to provide ultra-professional service in a warm and relaxed atmosphere.
